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What is The Best Time to Contact a Lead
With leads “your first impression is your most important impression” is more true than with anything else. How and when you make that impression can be the difference between closing a sale and not closing it. If you’ve been trying to contact leads and have noticed that they either never answer, or if they do answer they are in a rush and have no time to talk to you right then. They promise you they will call back, and ultimately you are the one calling them back. You may be trying to contact that person at the wrong time...
read moreCall Scrubbing Option
One of the biggest keys to converting real estate leads, is making contact with them as soon as possible. For real estate agents working all by themselves, this just isn’t always possible. Successful real estate agents are usually busy showing homes, writing offers, and assisting their current clients. We are currently testing “call scrubbing,” where we call the leads as soon as they register. So far, we are finding great success with this. When people are in “home shopping” mode, they are much more willing to...
read moreDon’t give up on old leads!
I know that I’ve blogged about this in the past, but like the title of this post indicates, it just goes to show that you can’t give up on a real estate lead that is old. I’ve recently started working with a lead that originally registered on our website in 2009. Now, almost 3 years later, I am helping him find a home in Logan Utah. Why is it that after such a long period of time, he has returned to me to help him find a home? It’s because I worked the lead when he first registered. I made calls, sent emails...
read moreTis’ The Season for Internet Leads
Christmas is over. Now that people are done gift shopping, they are online house hunting. Our lead counts immediately spiked the day after Christmas. Compared with the previous week, lead counts more than doubled. Here are the actual results from one of our project managers: The next few months will be the peak months for real estate leads. It won’t be the best months for closings, and agents won’t have nearly as many showing appointments as they will during spring and summer. Real Estate agents who effectively call and cultivate...
read moreAutomatic E-mail
We’ve all learned over and over how it is much easier to retain a customer than it is to get a new one. The same applies to internet traffic. Once we have a customer on out website, that customer will remain valuable, and the risk of losing that customer can be the difference between selling an extra home or not. The best way to retain customers and a high amount of visits to a website? Automatic E-mail Updates! This graph on the right demonstrates the direct correlation that automatic e-mails have with traffic visitors. This was a graph...
read moreWhat Time of Day Do Real Estate Leads Come?
The nice thing about having a lead producing website, is that leads come in all the time, whether you’re in position to work them or not. Most of your leads will actually come in during non traditional work hours. More than half of all new internet real estate leads come during evenings and weekends. Some even come during the middle of the night while you are sleeping. While it’s best to call your real estate leads within 5 minutes of registering, this isn’t always possible. Sooner is better than later, but lets be honest,...
read moreReal Estate Lead Management
Here at Boomerang Leads, we specialize in providing you real estate leads for your business, and we like to think we’re the best around. We want to continue providing incredible leads, along with the tools you need to convert those leads into paychecks. So, we’re developing our own real estate lead management software system. The idea behind this system is a little different than any system we saw at the NAR expo this year. Our system will be based on the idea of using the lead data and meta-data in our database to help you...
read moreBest Conversion: Follow Up on Leads Within 5 Minutes
Trulia put on a webinar this morning about capturing, working, and converting real estate leads. I listened in on it, and they had some good advice. They suggested that the best way to contact your online real estate leads is to contact them as soon as they register. The most efficient way to follow up with your real estate leads is to call them within 5 Minutes of their registration. According to a study, you are far more likely to make contact with your leads within five minutes of registration than you are after even 10 minutes. Your...
read moreWhy SEO Is Important for Real Estate Websites
I stumbled across an article on Realtor.org which explains a little bit about why SEO for real estate websites is so important. 89% of home buyers “search” the internet for homes for sale. If people are “searching” for real estate online, then they are probably finding the websites that are going to allow them to search by typing terms in Google, Yahoo, and Bing. Even more impressive than the fact that nearly all home buyers start their home search on the internet, is the fact that 37% of buyers found the home they...
read more6 Keys To Converting Internet Leads
1. Take Time To Actually Work Leads: Be Consistent. Track what you’re doing and what works for you. If you are consistent in doing the same thing you can better analyze the results to see what works best. Schedule time in advance to work leads, then actually do it. This is the simplest, yet often most neglected aspect of converting real estate leads. 2. Contact All leads immediately. Make phone calls, send emails, and even text messages. The sooner you contact a lead, the more likely you are to convert them. Most buyers will use the FIRST...
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